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Stock Vs. Custom Photography: Which is Better For Selling Products?   When it comes to stock photos and custom photography there can be a lot of debate as to which is better for your online store. Here's what we have to say.   People process visuals 60,000 times faster than they do written text. Therein lies one of the many benefits of utilizing strong imagery in association with your brand and its products. Images allow consumers to more understand what makes your product unique, what its value is, and ultimately, decide whether to buy. It's impossible to understate the power of high-quality...

5 Reasons Why You Need to Hire a Product Photographer   If you run a business that sells tangible product, it's vital that your product looks as good as possible. Having professional photos can really boos your brand. Click here to get 5 reasons why you need to hire professional product photographers ASAP.   Did you know that the quality of your product photos can affect your sales? Studies have shown that around 93% of people consider image quality to be a key factor in their purchasing decisions. It's not enough to just have great products, you need to present them with...

How Can a Professional Photo Help You Better Sell Your Product?   Using a professional photo vs. an amateur one can really do a lot for your business. Learn how you can increase your sales by hiring a professional.   Lights, camera, action! A professional photo offers more than meets the eye. Photographers must consider lighting, angle, and effects. Long and hard work make up a "perfect" product photo. This begs the question: why so much focus on crisp visuals? As a business looking to increase sales, product photography is a definite must. We're here to let you in on...

Product Presentation: Why Does Your Product's Background Matter?   When it comes to product presentation, the background you choose can say a lot about the professionalism of your site. Here's why you need the right background.   Did you know it only takes a fraction of a second for someone to form a solid impression of something or someone? This means it only takes a blink of an eye for someone to decide whether or not your product presentation grabs their attention or turns them away. One major factor that determines the quality of your product images is the background. Not sure...

Product Photography Lighting: Why Does Lighting Matter?   The lighting you choose says a lot about your photo's quality. Here's why product photography lighting matters and why you should be paying attention to it.   Did you know 75% of eCommerce shoppers say product photos have a significant influence on their purchase decision? Most retailers know images that are too dark will hurt their sales, but images that are too bright aren't doing you any favors either. There are many elements that go into creating effective images for your online store including product photography lighting, backgrounds, and image alignment. Read on to...