4 Tips for Making Your Online Store More Aesthetically Pleasing
July 24, 2018
There are so many eCommerce sites on the Internet now, it's hard to stick out. But if you want to boost the visual appeal of your store online, check out these 4 tips. Hint: One of them involves hiring a professional product photographer.
Do you feel like you're struggling to learn how to attract customers to your store online?
Are you concerned that the overall look and design of your website looks dated, overcrowded, or just doesn't do a good job of showing off just how awesome your products are?
If so, then it certainly sounds like it's time for a website re-design.
But what design tips can help you learn how to get more business?
Keep on reading this post in order to find out!
1. Look for What You Can Cut
The first thing you need to remember when you want to learn how to use your website's design to get more business?
Sometimes, less truly is more.
For an example over design overload, take a look at this -- the Worst Website Ever.
It's overcrowded, filled with far too many distracting graphics, too many contrasting colors, and crazy, hard-to-read font.
It certainly doesn't look professional, and there's simply too much clutter for your e-commerce shop visitors to ever find what they're looking for.
Instead, focus on using lots of white space, both on your home page and your internal product pages. Keep written content to a minimum anywhere outside of your blog. Product descriptions don't need to be half a page long!
Use bullet points to break up things like materials used, size and dimensions, and other product information you need to include.
Keep things digestible, focus on drawing a viewer's attention to a central image, and always keep an eye out for what you can cut.
2. Have a Professional Take Product Photos
Far and away the best way to ensure that your store online makes an awesome impression on consumers?
By showing your products, the people behind your team, and images that represent your brand in the very best possible light.
The bad news?
A few hastily-taken iPhone photos or a randomly-applied Instagram filter just aren't going to cut it in today's world.
Instead, if you want to stand out, you're going to need to rely on the services and expertise of a professional photographer.
They can show the finer features of your product, come up with several variations on how to style it, and use editing to take your pictures to the next level.
They can even help you to find the perfect lighting, photograph from all different angles, and call attention to the details.
Take a look at some of the most popular Instagram influencers in your industry to get inspiration and learn about what types of photos are the most favored among your target market.
Remember that you can always use your social media accounts to drive traffic to your store. Upload the photos you've used in a blog post to your social media accounts, and then include a link to the matching post in your bio or on your page.
3. Put User Experience First
If you want to learn how to get more business for your online store, your website design needs to put the overall user experience at the forefront of everything you do.
This means including smaller design details like an internal search bar so that users can quickly find what they're looking for.
It also means categorizing your blog posts, including a newsletter sign-up page, and making sure that your contact information and store hours (if you have a physical location) are included on every page.
You should also ensure that you've chosen background colors that help text and images to pop, and that allows your text to be as legible as possible.
If you include internal and external links, put them in a different color than the rest of the text on your website.
Always make sure that you include links to your social media profiles on the sidebar of your web pages.
This is another awesome way to learn how to attract customers to your online shop. If they see something they like advertised on your Instagram page or your Twitter account, they can click the photo to be directed to the matching product page on your site.
4. Focus on Branded Design
Last but not least, if you really want to master how to drive traffic to your online store, you need to make branded design a priority.
In other words, the overall look of your website should be as consistent as possible with your physical advertisements, your storefront, your logo, and any other web presences that you have.
This means using the same font and background colors, using similar categories and headlines, and even adopting a similar design aesthetic in your e-newsletters and product catalogs.
First of all, this will help you to create more consistent brand recognition. But it will also ensure that your customers can easily differentiate between your products and those of your competitors.
Update the Look of Your Store Online with These Tips
We hope that this post has shown you how to make your store online look on-brand, beyond cool, and appealing to your target market.
Remember to focus on what you can eliminate, hire a professional photographer, and always keep branding at the top of everything you do.
Looking to work with a professional photographer who can help you bring your ideas to life?
We can help.
Be sure that you spend some time on our website and blog for more tips on how to take the best possible photograph for your business.
When you're ready, reach out to us to learn how we can take the perfect picture.