5 Easy Ways to Get Great Professional Product Photos on a Small Budget
January 29, 2019
Working with a limited budget makes it hard to grow your brand. Read on to see how you can make the most of a small budget for professional product photography.
As many as 75% of online shoppers feel product pictures are "very influential" when it comes to making their purchasing decision. After all, they say a picture's worth a thousand words!
When done well, you can use product photography to communicate your brand's message, the quality of your product, and your businesses - so you want to get this right!
Lucky for you, we've listed our top tips for mastering the art of professional product photography.
Keep reading to find out!
Save Money on Your Backdrop
Your choice of background can massively influence the standard of your photos. Not to worry, a fitting backdrop won't cost you the earth.
Top Tip: Think about your buyers and what you want to convey to them, and then choose the background for your snaps.
For example, if you're selling something tech-oriented, you'll probably prefer a crisp white background (perhaps plain paper). Whereas, if you're selling organic beauty products you might opt for a more natural-themed setting (maybe in a nearby forest or at a local beach).
Ideally, you want to pick a backdrop that complements the theme of your brand.
Fix Your Lighting
There are two types of lighting mainly used in product photography:
- Strobe (AKA Flash)
A strobe light flashes a burst of high-intensity light for a brief moment. This tends to be best for darker backgrounds. If you're considering this, you may need to hire a pro as this lighting setup's trickier to master.
Whereas, continuous lighting is where you turn the lights on (how cost-effective is that!) This is the simplest kind of illumination to handle if you're a novice photographer and is best for neutral-themed backgrounds.
Save Money with a Pro
Our best advice is to get a fair few quotes from professional photographers. That way you'll get a feel for the going rate. When you know what their competitors are charging, you're then in a better position to negotiate on price. There's a good chance they'll slash their rates to remain competitive and secure the work.
You should also scour their websites to see whether any of the pros you're considering are offering deals on their services. If they are, then make the most of their promotions where you can.
Top Tip: scour coupon services like Groupon to see whether you can enjoy any discounts listed there.
Did You Learn Something About Professional Product Photography?
We hope you learned something about creating professional product photography on a budget. If you enjoyed this piece, we're confident you'll love the other features over on our blog.
Over there we talk about everything from how to get ready for a professional photo shoot to elements that make a great product photo. Enjoy!
Alternatively, if you have any questions about photography, please feel free to reach out and contact us, and we'll get back as soon as we can. Speak soon!