5 Reasons Why You Need to Hire Professional Product Photographer
September 23, 2018
5 Reasons Why You Need to Hire a Product Photographer
If you run a business that sells tangible product, it's vital that your product looks as good as possible. Having professional photos can really boos your brand. Click here to get 5 reasons why you need to hire professional product photographers ASAP.
Did you know that the quality of your product photos can affect your sales? Studies have shown that around 93% of people consider image quality to be a key factor in their purchasing decisions.
It's not enough to just have great products, you need to present them with high-quality images if you want to increase sales. A professional photographer can create stellar-looking images that will draw in more customers to your website.
There are many reasons why your business should consider hiring a commercial photographer for your product photography. We've put together this list of the top five reasons you should hire product photographers.
1. Professional Quality
The quality of your photos will reflect (for better or worse) the quality of your products, at least in the perception of your consumers. If you have great products but mediocre photos of them, people looking at these images on your site are going to think that your products are as poor quality as your photos.
On the flip side, professional quality photographs will improve the public perception of your products greatly. Product photographers know all the tricks of the trade (lighting, placement, etc.) to make sure that your photos look the best that they possibly can.
Working with the same photographer, even with the same company, will provide your brand with a visual consistency that will look clean and professional. This consistency is very difficult to achieve with amateurs.
Professional product photographers will work with you to create a consistent look for all your photos that will communicate the best visual message for your brand. Things like dimensions, color grading, etc. will all be helpful tools that your photographer will use to deliver the best work possible.
Consistency will help to establish you as a brand. If you have a distinct, high-quality look to your photos, people will begin to trust you. Consistency in style and quality will lead to consistency in customers.
These tools, in addition to many others, are accessible to professionals but not often used by amateurs. Editing is essential to creating a beautiful image, no matter how good the original shot looks. Professionals will put in all the necessary work to make sure every detail is exactly right.
Quality images will increase interest in your products and confidence in your brand. People will know that if you are willing to put the effort into crafting professional photos, then you probably put that same effort into creating your products.
These things will drive up your sales. Much of marketing is visual and there is good reason for that. Great visuals will lead to great profits.
5. Brand Recognition
Using high-quality photos in your marketing will improve your online reputation. Sites that look professional and use professional quality photos will generate more traffic.
Online sharing and general word-of-mouth will spread recognition of your brand throughout your community. Often times it's the better-looking sites that have the farthest reaches.
If you want to increase your consumer-base and drive sales, then you should look into hiring professionals to take your product photography.
Want To Hire Our Product Photographers?
These are just a few of the many reasons why you should use professional product photographers.
If you are interested in hiring our great photographers, click here to learn more about our rates and services!