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A Beginner's DIY Product Photography Guide

A Beginner's DIY Product Photography Guide

 

If you want really nice photos of you're business' products, you may want to hire a professional...or you can try it yourself. Check out this beginner's guide to DIY product photography.

 

Budget's don't always allow for professional services. Especially if you have a small or brand new company. Yet, you need photographs of your product, right?

You've already considered many of your options. But have you thought about DIY product photography? This guide will tell you everything you need to know about taking the photo's yourself.

 

DIY Product Photography Guide

 

When it comes to photographing products, it can't hurt to include many images instead of only one. 66 percent of consumers report being more likely to buy if there are at least three images of the product.

 

Shot Lists and Game Plans

 

One way to make sure you don't waste too much time is to create a game plan.

Have your shot list and plan ready so you know which direction you're going. There's no need to be a stickler for the rules, but it will keep you from going blank once the shoot starts.

Know what kind of shots you want to take. Do you want in-context, where people are demonstrating how to use the product? Or do you want product only and white-background photos?

 

Equipment

 

The most confusing part about doing your own shoot is knowing what equipment you'll need.

A white background will be the best to begin with. It's simple and makes post-shoot editing easier. You'll also need a table or platform to shoot on. Anything will do if you're on a tight budget.

You'll need a digital camera because they're simple and easy to use in most cases. A tripod, as well, if you're not used to holding a camera for long periods of time. You can create your own lighting tent for product photography lighting. And using white foam board or white cards will help with reflection.

 

Setting Up

 

Using natural lighting can be good, depending on the time of day. But, using a lighting tent may be better in the long run.

A great way to create your background on a budget is to use white cardstock. You can put a bend in it, then tape it the wall so it drapes over the table or chair you're using.

 

Setting Up Your Camera

 

If you want your pictures to look more professional, you should adjust the settings.

Turn off the flash, for starters. It will wash everything out. Make sure white balance is on auto unless you want to adjust the white balance every time the light changes. Set the ISO to 100.

 

Product Placement

 

First, place your product in the center of the setup. Use your white foam reflector to bounce light to the object.

Do you have it centered where you can see the label? Is there any glare? Take a few test photos to double check everything is right before starting your official shoot.

Don't forget to retouch your photos. Without retouches, your product can still come out dull. You also want to take out any glares or colors in the background.

 

Product Photography Help

 

If DIY product photography isn't for you, you can hire someone to do it for an affordable price. Sending your products to Pixel Pix can save you money on photos of your products. We'll take the pictures, and you order your desired prints!

Want more information about product photography? Read our blog for tips about online store aesthetics.

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