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Beauty Product Photography: Tips to Get That Perfect Shot     If you test and review beauty products for your blog, you're going to want to read up on product photography and how to get the perfect shot. We can help! Here are some of our best product photography tips and tricks to get you started!   Photography is about much more than pointing a camera and clicking the shutter. There is a lot of thought that goes into getting the perfect angle, using the right lighting, and adding the best filters. This goes for everything from portrait photos to...

  What is commercial photography?  Find out what it is and the importance of commercial photography for all types of businesses.   How many times have you seen a photo of a meal that made you want to devour it? Or how many times have you impulsively wanted to buy athletic shoes because you saw an ad with your favorite athlete wearing them? This is proof positive of how a strong image has the power to sell products.   Visual communication is pretty important. In fact, 80 percent of people remember what they see, as opposed to 20 percent of what they...

4 Questions to Ask When Hiring a Professional Product Photographer     Before you hire just anyone to take photographs of your products (or try to save some money and try DIY product photography), you'll want to find a reputable, professional product photographer and ask these 4 questions.   You want your products to look their best on your website, right? You know how the saying goes: a picture is worth a thousand words. With that said, your product photography should be top-notch. It'll be hard for customers to trust your business let alone be tempted to buy something based...

History of Commercial Photography: Understanding the Art Behind the Ad Commercial photography didn't just happen overnight. Learn more about the fascinating (yes, it is fascinating!) history of commercial photography and why it is so important for advertising.     If you've ever seen glossy advertisements in magazines, then you've seen commercial photography. You've probably even admired commercial photography, though most people differentiate commercial and fine art photography. But a photograph doesn't have to be a "fine art photograph" to be beautiful. And commercial photography has just as rich a history as art photography. Here, we're breaking down a bit of photography...